How We Started
Back in 2019, we noticed something troubling. Families were getting excellent financial advice but struggling to actually implement it. The gap between knowing what to do and doing it consistently was enormous.
So we shifted our focus. Instead of more complex strategies, we began studying the psychology behind financial decisions. What makes someone stick to a budget? How do successful savers actually think differently?
The answer wasn't in the numbers—it was in the habits. Small, sustainable changes that compound over time. That insight became the foundation of everything we do.